Demand Gen Campaigns

Marketing on Demand

Boost leads, engagement, and revenue with just a few clicks.

We’ve got you covered with various packages for all budgets. We take care of all the planning and execution to ensure you get the best lead generation and customer engagement – all on brand!

Browse Tactic Catalog

Tactic Catalog

Guaranteed Appointments

  • 7 Guaranteed appointments
  • 2 partner branded assets to send out post appointment
  • Curated call script to promote your services and solutions
  • Appointments based on geography, prospect size/revenue, and vertical.

Features + benefits:

  • Promote your services with the help of a Starshot expert
  • Approximately 30% of appointments move to sales stage 3 or higher
  • If an appointment is missed or cancelled, we will replace or reschedule

Digital Amplification Partner Site Analysis

  • 3 branded digital ads
  • SEO and competitor analysis
  • Keyword suggestions for optimized search
  • 4 content blocks using SEO language and up to 250 words each

Features + Benefits:

  • Promote your company with digital ads
  • Find out concrete ways to improve site traffic and “findability” online
  • Showcase YOUR unique capabilities with content blocks that drive traffic
  • Analyze your site against your competition and get feedback where you need to improve

Leads & Nurture Hardware

  • 500 qualified marketing leads
  • MQL’s based on geography, prospect size/revenue, and vertical.
  • 2 emails to nurture MQL’s
  • Guided prospect parameters

Features + Benefits:

  • Marketing-qualified prospects that will be nurtured via email
  • Prospects that feed your “hunters”
  • Starshot expert that will ensure a successful campaign

Case Study & Digital Promo

  • 1 page custom case study including visuals, and copy
  • 1 LinkedIn InMail and paid media
  • 1 Google display banner and paid media
  • Landing page to host case study and collect leads

Features + Benefits:

  • Showcase YOUR unique capabilities with a practical story
  • Highlight your experience in a particular vertical or solution
  • Promote your customer win through a succinct study
  • Demonstrate the impact of the WHY and differentiate yourself from the crowd

What if I’m not 100% sure where to start?

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In Person Events

In-Person options pair well at partner or HPE office

Coffee Time

Includes:

  • Local café/restaurant private room​
  • AV – Screen/microphone​
  • Event invitation​
  • Event registration page​
  • Light breakfast​
  • Up to 15 people​

 

You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker​
Let’s do This!

Lunch & Learn

Includes:​

  • Local restaurant or similar (private room)​
  • AV – Screen/microphone​
  • Event invitation​
  • Event registration page​
  • Light lunch​
  • Up to 15 people​
    ​


You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker​
Let’s do This!

Happy Hour

Includes:​

  • Local restaurant or bar​
  • AV – Screen/microphone​
  • Event invitation​
  • Event registration page​
  • Appetizers and drinks​
  • Up to 15 people​
    ​


You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker
Let’s do This!

Gifting & Swag

Includes:​

  • Starshot moderator​
  • Zoom link​
  • Event invitation​
  • Event registration page & address collection​
  • Kit or gift​
  • US shipping (some states exclude alcohol)​
  • May include expert host​

You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker

Lunch Party

Includes:​

  • $50 Gift Card for Lunch​
  • Can include up to 30 customers
Let’s do This!

Tune Up! Gift Card & Expert

Cycle tips and tune-up tricks

Includes:​

  • $50 Gift Card and an expert host

Let’s do This!

Mini Charcuterie

Includes:​

  • Charcuterie board

  • Expert host.

  • Artisan cheeses, meats and crackers.

Let’s do This!

Gift Card & Expert: Golf

Perfect your swing!

Includes:​

  • $50 Gift Card and an expert host

Let’s do This!

Gift Card & Expert: Running Shoes

Find your perfect fit!

Includes:​

  • $50 Gift Card​ and an expert host

Let’s do This!

Classes with Kits

Includes:​

  • Starshot moderator​
  • Zoom link​
  • Event invitation​
  • Event registration page & address collection​
  • Kit or gift​
  • US shipping (some states exclude alcohol)​
  • May include expert host​

You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker

Beer Tasting

Includes:​

  • Beer tasting kit​
  • Our expert will guide you through the difference between various types of beer… lagers, pilsners, ales…
Let’s do This!

Mixologist

Includes:​

  • Craft 2 classic cocktails using the provided cocktail kit (2 servings total)​

  • Master bartending skills and mixology techniques​

  • Pair ingredients and flavors so you can create your own custom cocktails ​

Let’s do This!

Whiskey or Bourbon Tasting

Includes:​

  •  Samples of bourbon, rye, and single malt scotch​

  • 1 savory snack like nuts or chips

Let’s do This!

Guaranteed Appointments

Partner’s Choice of Solution

7 Guaranteed Appointments

  • 7 Guaranteed appointments

  • If appointment is missed or cancelled, we will replace or reschedule

  • Script created to promote your services and HP solutions

  • 2 x Partner branded HP Inc assets to send out post appointment

  • Appointment based on geography, prospect size/revenue, vertical. Starshot will work with the Partner to ensure that the campaign will be successful and will guide prospect parameters accordingly.

Features + Benefits

  • Promote your services around an HP Inc solution with a

  • Approximately 30% of appointments move to Sales Stage 3 or higher

Let’s do This!

Digital Amplification Partner site analysis

Website SEO Analysis

  • SEO analysis

  • Keyword suggestions for optimized search

Content Blocks

  • 4 x content blocks using search engine optimized language
  • Up to 250 words
  • 3 x HP digital ads branded with your logo
    Competitive Analysis
  • Analyze your site against your competitors and get feed back on where you need to improve

Features + Benefits

  • Find out concrete ways to improve site traffic and “findability” on-line
  • Showcase YOUR unique capabilities around an HP Inc solution with content blacks that use optimized keywords to drive traffic
  • Promote your company with digital ads
Let’s do This!

Leads & Nurture Hardware

Marketing Qualified Leads

  • 500 marketing qualified leads
  • JOHN ADD HOW LEADS ARE QUALIFIED
  • MQL’s based on geography, prospect size/revenue, vertical. Starshot will work with the Partner to ensure that the campaign will be successful and will guide prospect parameters accordingly.

Nurture

  • 2 x emails to nurture MQL’s

Features + Benefits

  • Marketing-qualified prospects that will be nurtured via email

  • Prospects to feed your “hunters”

Let’s do This!

Case Study + Digital Promo​

1 Page Custom Case Study​

  • Partner completes case study in-take form ​
  • Development of 1-page custom case study that includes graphics, visuals, copy.  ​
  • May include interactive elements such as live links to video, partner site, supporting assets​

Case Study Promotion​

  • Simplified landing page to host case study + form fill​
  • 1 x LinkedIn InMail with paid media to promote case study​
  • 1 x Google Display banner + paid media​

Features + Benefits

  • Promote your customer win through a succinct case-study that is made just for you​
  • Showcase YOUR unique capabilities around an HP Inc solution with a practical story and a synergistic solution​
  • Highlight your expertise in a particular vertical or solution​
  • Demonstrate the impact of the WHY.  Differentiate yourself from the crowd
Let’s do This!